Please join Athena Books for an illuminating discussion with award-winning Fortune 500 brand consultant, behavioral expert, and author Leslie Zane to discuss her new book, The Power of Instinct: The New Rules of Persuasion in Business and Life. In The Power of Instinct, Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it. With a revolutionary set of rules for expanding share of mind, Zane, a graduate of Yale University and Harvard Business School, shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice, using examples of successful branding from McDonald's and Lululemon to the Yankees and Taylor Swift. Whether you're an entrepreneur, small business owner, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you're selling the first choice for any audience. We hope you can join us. Link below to register.