Sales Strategies for Small Businesses

Want to build and grow your business and expand your client base? Then come to this workshop hosted by the Pace University Small Business Development Center, where Pace University Marketing Professor Harvey Markovitz will highlight sales strategies entrepreneurs can implement to land new customers. The session will highlight effective techniques for planning and executing business to business (B2B) and business to consumer (B2C) campaigns, with the goal of turning prospective customers into sales. Topics will also include how to develop an effective sales pitch by understanding your target customers’ needs, and means of evaluating your lead generation efforts.